Hiya....

It's always kinda nice to find out you've been doin' at least one thing right and that "one thing" we've been doing is: Keyword optimizing our page titles.  Every page!

I'm saying confirmed, because this was discussed (in depth) by some heavy hitters during John Reese's Traffic Secrets seminar.

Title tags are one of the most important factors for your web page's search engine positioning. It's estimated that between 30 and 50 percent of all web pages have the wrong page titles for their content or no title at all.  What a waste of prime real estate.

We've posted a fresh page dealing with this issue and other keyword optimization tips and tools....Plus a free keyword density analyzer and a free meta tag analyzer.  Stop by and check it out at: Keyword Optimization Tips 

If you want to find out  more about how John Reese Traffic Secrets will show you how to drive traffic to your website in ways you never thought possible...Click Here

Rick Contrata

Available Domain Names, Web Hosting, Tutorials, Articles, Perry Marshall Marketing Tools.

devNIC.com

Sorry bout the lazy updat to this story  It's old news now, but better late than never eh'.  The owner of the Mickey Mantle Restaurant in NY suddenly backed off on his idea to temporarily rename the place after the former Red Sox hall of famer Ted Williams.

He said it was just a ruse and never really planned on doing it.  Hmmm...cept now he's got a lot of Red Sox garb on his hands and a sign he had to take down.  Sounds more like a hit and Run DMC to me.  Can't beat free media coverage tho.

Rick Contrata

www.devNIC.com Available Domain Names, Web Hosting Tutorials, Articles, Perry Marshall Marketing Tools.

Boston Red Sox vs. New York Yankees, New York Yankees vs. Boston Red Sox.  It’s the 800 pound gorilla of rivalries in all of sports and a restaurant owner “in NY” might have hit a home run because of it.  The owner of the Mickey Mantle Restaurant will (temporarily) rename the themed eatery as Ted Williams Restaurant for the duration of the World Series. 

 “Holy Cow”…He’s covering the Mickey Mantle name with Ted Williams…For some New York Yankee fans and the Mickey Mantle family, that’s akin to turning from an American to a French citizen.  

The owner of Mickey Mantle Restaurant claims that Mantle would’ve been so impressed by the Boston Red Sox victory that he just had to do it.  (I’ve always been amused by people who claim to know what the deceased would’ve said or done.)  How he knows Mantle wouldn’t have been so pissed, that he would’ve needed a rabies shot is beyond me; but you gotta give this guy credit for something.  He’s pulled off one of the slickest marketing maneuvers since the guy that sent out women’s panties with his sales letter. (I’ll get to that goodie in a minute.)

Getting a week of free print, radio and TV coverage is nothing to sneeze at, unless of course you end up shooting yourself in the foot to get it.  But regardless of the New York Yankee fan’s and the Mantle family’s initial shock, they’ll probably get over it once the World Series is over. 

Think about it for a minute though, by throwing a bone to the underground army of Boston Red Sox fans living in NY, he can probably count on them as adoring repeat customers even after the World Series is over for giving them some recognition.

What about the Bomber fans?  They’ll probably forget about this once the World Series is over and the name gets changed back.  Most likely going back to satisfying a primal need…hunger!  So, what’s the cost?  I dunno, how much could it cost to cover a sign for ten days?  I bet it’s a lot less than all the coverage he got.  You just can’t beat free media attention.  Anyway...  

Oh Yeah…That panty guy?  Well, he sent out pairs of women’s panties to his mailing list of potential guitar students with a smartly worded hook in his letter, “if you think it’s cool getting them mailed to you, wait till you get them thrown at you.”  BTW…he also hijacked some media attention too, and the mailing?  It worked…ya gotta love this marketing stuff.

Rick Contrata

www.devNIC.com Available Domain Names, Web Hosting, Tutorials, Articles, Perry Marshall Marketing Tools.

This should've been written Tuesday, but NY to Reno and back in three days is rough duty.  Pile on two days of having your brain transfused with copywriting secrets from the likes of John Carlton and you'd know what I mean when I say I'm fried.  I think the blood just started flowin' back into my fat head today, but enough about that...Let's get on with it.

This was my first world class seminar and I can't stress the energy I got from being around Carlton and the other attendees.  JC set the stage for learning when he announced that egos were  to be left at the door.  I felt comfortable even though I was surrounded by some of the major "players" in the business.

The uniqueness of this gathering was twofold...first, there was no upsellling of any other products or services.  Second, the format of the thing was unique in that there was no vagueness in the procedures that Carlton used to achieve the lofty success he's quietly become famous for.

Learning his copywriting prowess was accomplished by having some of his best letters deconstructed line by line, sentence by sentence and bullet by bullet.  Every nuance was analyzed, including the emotional trigger mechanisms used and even the choice of fonts and page formatting...Priceless

He said he'll never do another one of these because they're just "too damn hard to do."  Maybe another 32 people will get lucky if he ever decides to change his mind and do this type of gig again.  Keep your fingers crossed...

Rick Contrata

www.devNIC.com Available Domain Names, Web Hosting, Tutorials, Articles, Perry Marshall Marketing System

Imagine seeing images that make a product just click subconsciously in the back of your mind and motivate you to take action.  It’s a marketer’s dream.  Well it takes one to know one and Joe Vitale sez that’s exactly what Elizabeth Arden’s new commercial for Britney Spears “Curious” perfume does.

The Britney Spears "Curious" commercial features the curvaceous diva as the "biscuit" in a smorgasbord of sexual desire, anticipation and innuendo. 

Joe Vitale, President of Hypnotic Marketing Inc. is the author of hundreds of books and articles and an expert in the field of “hypnotic writing.”  He’s made a living promoting products and services by painting vivid images with the written word.

Vitale sez her new ad, “Plays on sexuality, mystery and curiosity” and that, “Unless her perfume truly stinks, people are going to buy it almost mindlessly.”

Subliminal advertising is forbidden fruit as far as the FCC is concerned and research has shown that it’s not as successful as James Vicary’s movie theater test led people to believe.

We’ve all seen the Goodyear blimp lumbering overhead at sporting events and it doesn’t exactly motivate us to stampede to the local tire store to slap on a set of new radial tires, but tell a story and invoke images that stir up emotions like curiosity, greed or passion and you can see advertisers pushing the envelope on deception.  Vitale goes on to say

“Anything that can get a message into your mind will be tried by advertisers” and also asks “When is it manipulation and when is it persuasion”?

Joe Vitale does a series of free webcasts about hypnotic persuasion in marketing and copywriting.  He doesn’t mind the media attention surrounding his comments and I’m sure the Britney Spears commercial will be one of the topics of discussion on his next show Oct. 12^th  You’ll listen in for free when you go here: http://www.NitroWebcasts.com/g.o/apogee515

Rick Contrata

Http://www.devNIC.com