This should've been written Tuesday, but NY to Reno and back in three days is rough duty.  Pile on two days of having your brain transfused with copywriting secrets from the likes of John Carlton and you'd know what I mean when I say I'm fried.  I think the blood just started flowin' back into my fat head today, but enough about that...Let's get on with it.

This was my first world class seminar and I can't stress the energy I got from being around Carlton and the other attendees.  JC set the stage for learning when he announced that egos were  to be left at the door.  I felt comfortable even though I was surrounded by some of the major "players" in the business.

The uniqueness of this gathering was twofold...first, there was no upsellling of any other products or services.  Second, the format of the thing was unique in that there was no vagueness in the procedures that Carlton used to achieve the lofty success he's quietly become famous for.

Learning his copywriting prowess was accomplished by having some of his best letters deconstructed line by line, sentence by sentence and bullet by bullet.  Every nuance was analyzed, including the emotional trigger mechanisms used and even the choice of fonts and page formatting...Priceless

He said he'll never do another one of these because they're just "too damn hard to do."  Maybe another 32 people will get lucky if he ever decides to change his mind and do this type of gig again.  Keep your fingers crossed...

Rick Contrata

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