Imagine seeing images that make a product just click subconsciously in the back of your mind and motivate you to take action. It’s a marketer’s dream. Well it takes one to know one and Joe Vitale sez that’s exactly what Elizabeth Arden’s new commercial for Britney Spears “Curious” perfume does.
The Britney Spears "Curious" commercial features the curvaceous diva as the "biscuit" in a smorgasbord of sexual desire, anticipation and innuendo.
Joe Vitale, President of Hypnotic Marketing Inc. is the author of hundreds of books and articles and an expert in the field of “hypnotic writing.” He’s made a living promoting products and services by painting vivid images with the written word.
Vitale sez her new ad, “Plays on sexuality, mystery and curiosity” and that, “Unless her perfume truly stinks, people are going to buy it almost mindlessly.”
Subliminal advertising is forbidden fruit as far as the FCC is concerned and research has shown that it’s not as successful as James Vicary’s movie theater test led people to believe.
We’ve all seen the Goodyear blimp lumbering overhead at sporting events and it doesn’t exactly motivate us to stampede to the local tire store to slap on a set of new radial tires, but tell a story and invoke images that stir up emotions like curiosity, greed or passion and you can see advertisers pushing the envelope on deception. Vitale goes on to say
“Anything that can get a message into your mind will be tried by advertisers” and also asks “When is it manipulation and when is it persuasion”?
Joe Vitale does a series of free webcasts about hypnotic persuasion in marketing and copywriting. He doesn’t mind the media attention surrounding his comments and I’m sure the Britney Spears commercial will be one of the topics of discussion on his next show Oct. 12th You’ll listen in for free when you go here: http://www.NitroWebcasts.com/g.o/apogee515
Rick Contrata