It's a somewhat typical fall afternoon here in NY.  What's left of 'killer" huricane Ivan is lazily passing through.  I'm checkin' out some of the college football games and trying to clean up the yard around this "chicken coop" house in between the downpours, but some very untypical winds a swirling around right now.

The firestorm created this week by from the "memogate"  controversy at CBS is a shot across the bow for the mainstream media.

Whether it's from the right or the left, what the media reports is no longer like "a street in the Bronx...One Way."  They  should expect and prepare to be challenged on what is dispensed as newsworthy and accurate or risk exstinction.  Blogs and bloggers have come full circle and made the news media interactive, whether they like it or not. 

The media can bang their heads against the wall, kick and scream all they want, but if they don't adapt to blogs and the new wave of interactive media, it's gonna get even uglier.  Blogs are the "gum under their shoe."

How the heck did all this happen?

Blogs were once considered the "web toy" of techno-geeks until the cat got outta the bag. In reality they're one of the most non-technical tools on the web. Unlike a standard website, you can literally have a blog up and running in minutes and your monthly "nut" is about the price of a Big Mac. 

The Benefits a clear

> Blogs are easy to use...If you can send an email, then you can publish a blog.

> Blogs have a simple structure.  Users can add content from any web browser 24/7, including pictures and links.

> Blogs generate XML data.  RSS (real simple syndication) feeds will circulate the content whenever it's updated.

> Search engines spiders feed on good updated content..

Blogs will someday outnumber websites

In today's rushed "I gotta go, my car is running" society, everbody wants things quick, easy and cheap so they can move on to the other 37 things on their daily agenda.  Blogs are the "fast food" of interactive media.  Love em' or hate em'...but blogs are here to stay.

Rick  Contrata http://www.devNIC.com Domain name registration, Web hosting, Tutorials, Articles...Coming Soon......blogWARE