Google registered the domain name gbrowser.com in April, 2004.  Some forward thinking “amigos” are speculating a Google web browser might be in the works, or maybe “pasted” to some white board as a list of possible future products.

Speculation is good.  It’s what keeps markets liquid and ideas flowing, so let’s take a poke at the possibility of a Google browser.

Microsoft is expert at “steal and deliver.”  At one point Netscape controlled most of the web browser market.  Microsoft saw the explosion of the internet and was determined to take part in the fun.  Today, Netscape is barely hangin’ onto a tiny piece of the browser market.   Microsoft “put a fork in em.”

Heck, Microsoft seems to arrive at the prom late, but they always get to leave the party with the prom queen.  Is that luck, stealth piracy, or a very strategic business plan?

There’s no secret that Microsoft has seen enough with the search engine market to know that they’re leaving big money on the table if they just sit on the sidelines as Google continues to increase its dominance.  With PPC, there’s a huge revenue stream for search engine companies.  Their search engine is almost ready for prime time. So what’s this have to do with speculation on a Google browser?

Google might be thinking this through in political terms.  Not Politics per se`, but political campaign marketing.  One of the most effective political strategies is to tap into your competitor’s base and make them fight to retain what was easily theirs by default.  Forcing them to devote resources to shore up their base instead of trying to “steal and deliver” on the competition’s turf.

Google is now flush with cash and should be looking to expand its markets.  Netscape is proof that you can’t survive as a “one trick pony.”  Even AOL couldn’t save it.  Is this a good place to start?...Maybe, maybe not…One thing is for sure, wherever they attempt to take on Microsoft, it should be fun to watch.

Rick Contrata http://www.DevNIC.com  Domain Name Registration, Web Hosting, Articles, Tutorials, Internet Business Resource Directory.  Coming soon.....Blogware