Here in NY, the Blizzard of '05 is just slammed the tri-state area, but two weeks ago, affiliates using Google Adwords got slammed too.

The Google Cash Method, which basically allowed anyone with a modem and a credit card to sign up for one of a gazillion affiliate programs and drive traffic to the product owners website in minutes using Google Adwords...ended. Well, maybe not ended...but drastically changed.

Google will only display 2 ads at the same time for any given keyword that points to the same website. Guess which ads get displayed?..........

The ones with the highest CTR. That means only the 2 best ads get to play using the same URL. Everyone else has to learn how to write better ad copy or........Heaven forbid...

Direct the traffic to an actual website; where you need good relative content to provide your prospective clients a reason to continue on their way to the actual website, where the sale is made.

Google is actually helping the Adwords addicts who were driving bid prices up so high they weren't making any money anyway. Sort of like removing the temptation of unknowingly throwing their money down the drain in the hopes of getting a sales *high* that wasn't going to happen anyway.

Google must have seen the short term profit windfall as a long term image problem. Plus, as with any bubble that's created with artificially high prices, *like the bid prices for keywords* when it bursts, it's usuallly pretty ugly.  Find out how to "crack the code" for for affiliate marketing using Google Adwords with this Free 5 day Google Adwords mini-course.

Did you catch the Google piece on 60 Minutes tonight?  A typical 60 Minutes interview, they're always trying to be the devils advocate...whatever...

There wasn't much of anything to whet the appetite of any webmaster or Internet marketer except the blurb about how cheap it can be to advertise with Google Adwords.

What happens when the big guys like Walmart or Home Depot decide they want to get in on all the fun?  When they figure out they can spend $10 and make $50 too, then what?

There will be ever increasing bid prices and most products will become commoditized to the point where only those capturing a decent chunk of market share will survive the slim profit margins.

That leaves two scenerios...find a way to claim your piece of your market now, or refuse to play the price cutting game and value-add your products or services with your USP.  Find out how to advertise using Google Adwords without going broke with this Free 5 day Google Adwords mini course. 

Rick Contrata

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