Did you catch the Google piece on 60 Minutes tonight? A typical 60 Minutes interview, they're always trying to be the devils advocate...whatever...
There wasn't much of anything to whet the appetite of any webmaster or Internet marketer except the blurb about how cheap it can be to advertise with Google Adwords.
What happens when the big guys like Walmart or Home Depot decide they want to get in on all the fun? When they figure out they can spend $10 and make $50 too, then what?
There will be ever increasing bid prices and most products will become commoditized to the point where only those capturing a decent chunk of market share will survive the slim profit margins.
That leaves two scenerios...find a way to claim your piece of your market now, or refuse to play the price cutting game and value-add your products or services with your USP. Find out how to advertise using Google Adwords without going broke with this Free 5 day Google Adwords mini course.
Rick Contrata
Domain Names, Web Hosting, Tutorials, Articles, Perry Marshall Marketing Tools.